Artown Festival PHOTO Beatrice Paun
27 artists from Romania, Italy, the Republic of Moldova, Finland, Ukraine, Peru and Germany participate in the street art festival “Artown Festival”, in Ploiesti. The theme of the festival also focuses on sustainability, and the concepts chosen to be part of Artown draw attention to the sustainable development objectives proposed by the UN.
“It is time to look at the city, everything that is on the streets and around us, as a living organism. Urban life has a natural way of transforming and generating synesthesia when approached artistically. A city offers the possibility of sensory immersion, revealing layers of our history that are still held in our bodies, in our steps. It’s all about SYNESTHESIA – a term that comes from the Greek language, syn (“together”) and aisthesis (“sensation”), moreover the theme of this year’s festival and a fusion of sensations in time and space.” say the Artown Festival organizers.
During the first edition of the festival, held this year in Ploiesti with the theme Urban Synesthesia, 27 artists from Romania, Italy, the Republic of Moldova, Finland, Ukraine, Peru and Germany will give color to the city.
“We want to narrow the gap between the place and the inhabitant by bringing art to the street and offering it to people to use as a common good to conceptually and emotionally redefine their city. Ploiesti is my hometown and I really wanted to bring the buchARTest project, which we do in Bucharest, in a bigger and more developed form to Ploiesti under the name of Artown Festival to give back to the city that gave us so much of many”, conveys Livia Florea, founder of Artown Festival.
27 artists, 27 walls, 18 locations
This year’s edition is in Ploiesti – a city known as “the most beautiful-ugliest city in Romania”. The oil industry shaped its history. Oil was responsible for the city’s boom in the early 20th century, and it was also to blame for its downfall. But this city is more than its industrial image. Among the personalities who shaped its history are names such as: Ion Luca Caragiale, Toma Caragiu, Nichita Stănescu, Geta Brătescu.
77 artists with 94 concepts from 23 countries and 33 cities responded to the organizers’ call. The theme of the festival also focuses on sustainability, and the concepts chosen to be part of Artown draw attention to the sustainable development objectives proposed by the UN. 27 artists were selected who will paint 27 walls from 18 locations, totaling 1800 square meters.
In addition to the murals, the festival includes several types of events such as poetry evenings, open-air theater, alternative rock and classical music concerts, live modular performances, ballet and contemporary dance shows, action painting, magic numbers, as well as art workshops for children and young people.