Home Tech & Gadgets Google versus the EU: why the tech giant is revolting

Google versus the EU: why the tech giant is revolting


Alphabet Inc. has harshly attacked the European Union recently. The EU has imposed a huge fine on Google’s company, which it described as “quasi-criminal”.

According to Bloomberg, Google’s lawyers said at a hearing on Monday in the EU General Court that the 2019 decision of the antitrust authority of the EU bloc to fine it with 1.49 billion euros was full of errors and should be annulled.

As a reference, last November in November, the tech giant lost its appeal against another fine set by the EU. As a result, Google paid 2.4 billion euros after being found guilty of anti-competitive practices. Moreover, an EU court ruling on a record $ 4.3 billion fine in 2018, which is the subject of a third lawsuit between Google and the EU bloc, is expected on September 14.

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The EU war with Google continues

According to the EU, Google abused its position in the smartphone market in 2018. The American giant has been accused of using the Android operating system to cement its dominant position in search and browser applications. Alphabet, Google’s parent company, had 90 days to change its business practices at the time.

Recently, I was writing HERE about Google, that it received an antitrust complaint from the European Board of Publishers (EPC). At the heart of this complaint is its digital advertising business, which could strengthen EU Commissioner for Competition Margrethe Vestager’s investigation into the matter. According to Reuters, the tech giant has made $ 147 billion in online advertising revenue by 2020 more than any other company in the world. Search, YouTube, and Gmail ads account for the bulk of its total sales and profits.

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In the current context, the $ 1.49 billion fine is aimed at Google’s role as a website advertising broker and the exclusivity agreements for ads posted online through its AdSense tool. The European Union has accused the company of imposing a series of restrictive clauses in contracts with third-party websites, which prevented Google’s rivals from placing its search ads on those websites.

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