Meta has released the latest version of its “large-scale content report,” which details some of the most viewed Facebook posts in the United States.
And once again, the latest report raises questions about the company’s ability to limit the spread of what Meta refers to as “low quality posts.” Between January and March this year, six of the top 20 links on Facebook came from a spam website banned by the company for inauthentic content.
I wrote more HERE about how Meta nearly doubled the amount of violent content removed from Facebook and the company’s plans to improve algorithms.
All the links came from a “news” site in Vietnam called Naye News. Unfortunately, Facebook did not share details about the actual URLs that went viral and were later removed, so we can’t know more about the actual content. What we do know is that Naye News, which, as the reporter points out Bloomberg Davey Alba, who has never appeared in a widely viewed content report, managed to reach a large number of Facebook users before Meta banned him. Links to Naye News have been listed six times in the top 20 URLs, including the top two. Together, these links received more than 112 million views, according to the report.
This website was not the only source of questionable content to reach the top of the most viewed lists. The fourth most popular link on the list was a YouTube video from a town hall meeting with Wisconsin Sen. Ron Johnson, in which a nurse makes false claims about COVID-19 treatments.
Moreover, another URL in the report, which received 12.3 million views, was a link to a website called “heaveemotions.com”, which now redirects to a website that appears to be designed to trick visitors into install malware. On Facebook, however, the link initially featured a meme-style text preview that reads: “They told me the virus is everywhere. I told them that this is God. Can I get an Amen? I bet you won’t answer. “