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The end of an era: what an extremely popular product Apple is giving up, very soon

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Apple has just marked the end of one of the most important product lines in its history. The company has announced that this product will still be available in stores, “within the available stock”.

Specifically, the company discontinued production of the iPod. Unsurprisingly, Apple claims that the “spirit of the iPod” continues in other products, including the iPhone, iPad or even the Apple Watch.

In fact, the decision was long overdue. The giant last updated the iPod touch in 2019 and that was just to put a faster processor on a design that hasn’t changed fundamentally since 2012.

Moreover, it should be noted that the iPod has been excluded from Apple’s product strategy for some time and has become, over time, a niche product for children and those who did not want to use their phones too much. Apple dropped the iPod classic in 2014 and dropped both the iPod nano and iPod shuffle in 2017.

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Even so, owning one is still beyond the reach of the average person.

The iPod has helped Apple bring the iPhone to market

The company introduced the first iPod in October 2001, at a time when it was in a fairly volatile financial environment.

The iPod has turned Apple into the absolute consumer electronics giant it is today. It quickly dominated the MP3 player market, accounting for 40 percent of its revenue by 2006.

The launch of the iPhone in 2007 was greatly aided by the success of the iPod. People were looking for the “iPod phone”, which proves how important this product was in the evolution of Apple.

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Of course, the iPhone, in turn, “helped” trigger the decline of the iPod. Many people needed a single device in their pocket, not several, so they opted without blinking for that device that encompasses multiple functions together.

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