Home Tech & Gadgets The mobile phone market is suffering: how Samsung and Apple rank

The mobile phone market is suffering: how Samsung and Apple rank


Samsung has expanded its global smartphone market share to the highest in five years in Q1, 2022, according to Strategy Analytics.

Global smartphone deliveries fell -11% year-on-year to 314 million units in Q1 2022, but Samsung surpassed the global smartphone market by a healthy 24% share, the highest performance in the first quarter of the last five years, Strategy Analytics reports.

Apple was in second place with an 18% share. Xiaomi, OPPO (including OnePlus) and ViVo remained in the top five.

“Global smartphone deliveries fell -11% year-on-year to 314 million units in Q1 2022,” said Linda Sui, senior director of Strategy Analytics. “This is the third consecutive quarter of annual decline in smartphone volumes. Factory constraints and a lack of components continued to restrict the supply of smartphones in the first quarter of this year. Meanwhile, unfavorable economic conditions, geopolitical problems and the disruption of COVID-19 (China’s continued blockade, etc.) have continued to weaken consumer demand for smartphones and other non-essential products. ”

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Problems for the industry

“We estimate that Samsung has delivered 75 million smartphones and reached the forefront of the global smartphone market with a healthy share of 24% in Q1 2022,” added Woody Oh, director of Strategy Analytics. “It is the highest performance of the supplier in the first quarter after the market share in 2017. Demand was strong for the recently launched Galaxy S22 series, especially for the S22 Ultra model, with higher prices.

Meanwhile, Samsung continues to intensify the mass market of the A-Series in several markets. Apple shipped 57 million iPhones worldwide, up + 1% from last year, to an 18% global market share in Q1 2022. Apple had a good quarter, led by the iPhone 13 series and the newly launched iPhone SE (2022), which is starting to become a volume driver in the lower segment. The Cupertino-based company also captured its largest market share in the first quarter of 2013, to the detriment of top Chinese brands, which are hampered by the slow local market. ”

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For the full year, the company is forecasting a slight decline from 1% to 2% in 2022, Sui said. “This year will be a two-and-a-half story,” she said. “Geopolitical issues, component shortages, price inflation, exchange rate volatility and Covid disruption will continue to weigh on the smartphone market in the first half of 2022, before the situation eases in the second half due to Covid vaccines and fewer factory supply disruptions. “

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